Avid has unveiled a new brand identity. Suck on that for a while, and before you do, let me tell you that it’s not a product called “brand identity”, it is in fact a brand identity. Let’s have a look at what this means and, because this is mainly a Pro Tools blog, have a look at what this could mean to Digidesign and the Pro Tools users.
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This years MIPA winners have been announced. It’s a rather prestigious award I would say. Certainly much more than the bullshit awards given away at other places (I’ll say no names).
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What about the mic pre’s, the hardware compressors and other expensive stuff at Messe? There were four pieces that I found a little more interesting than the rest.
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‘Fairly undramatic, but probably somewhat requested products’ could perhaps be a way to describe Akais three latest products, consisting of a synth, a keyboard controller, and a pad controller.
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Here’s a video I found on Youtube from MusicRadar.

Novation boldly claimed to have the biggest music-making product at Messe. I didn’t believe it, and they, at least in my opinion, certainly didn’t. It turned out to be an update to their control surfaces.
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Euphonix revealed, like we expected, a new addition to the Artist series at this years Messe called MC Transport. And yes, it’s exactly that.
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Sorry about the abrupt ending in the video. I have no clue about what went wrong.

I wouldn’t say SSL stole last years show, nor this show, but it’s clear that both the Matrix that was introduced last year, and the X-Desk introduced this year drew a lot of attention.
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Here’s a video of the new Audient Zen from Musikmesse in Frankfurt. I felt it, I touched it, I rubbed it. I tormented the Audient booth as soon as I had a boring moment. But I didn’t hear the Zen, so my thoughts are purely superficial.
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SPL has released a new product at Messe, oddly enough a freebie. It’s called the Free Ranger, and is the Full Ranger with five bands instead of eight.

Get it here.

The press release doesn’t mention it, but my first question is will we see the same awesome booth at this exhibition? Let’s go to the announcements Vienna Symphonic Library actually have made.
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