Sampla is a new instrument for hip hop production from SONiVOX.

From SONiVOX:

Whether you’re a novice or a certified tweak head, Sampla’s intuitive interface and feature set puts you in control without having to leave your creative headspace. Full featured waveform editing, auto and manual slicing of samples, auto and manual keymapping, per-sample synth editing and loads more. We even give you a turbo-charged pattern generator, like an arpeggiator that lets you choose your own notes. Best of all, Sampla’s powerful features are easy to find and right under your fingertips. Staying creative has never been so easy.

Yep, you guessed it, it is indeed a sampler. If you don’t like to sample yourself, you can always use the included sound bank, featuring 3.5 GB of sound,s 200 + Instruments and 50 + pad layouts. By the way, if you don’t sample yourself, I encourage you to try it – it’s a lot of fun!

More on Sampla at the SONiVOX website