McDSP branches out – partners with Audiokinetic
Sorry, no AU news. The latest McDSP development announcement concerns the gaming industry. Audiokinetic and McDSP has announced that they have entered a technical partnership. As part of this agreement, McDSP will develop plug-ins for Wwise, Audiokinetic’s audio pipeline solution.
From the McDSP press release:
Audiokinetic is the leading audio solution provider for the video game industry. Its flagship product, Wwise, revolutionizes the traditional game audio development process and allows users to audit, profile, and modify sounds in real-time within the game itself.
As part of the partnership with Audiokinetic, McDSP will provide Wwise users with a selection of effect plug-ins, which will be accessible directly in Wwise’s user interface. Details about the plug-ins that will be available, as well as licensing particulars will be made public shortly; the plug-ins will be available in Wwise later in 2009.
”McDSP is delighted to deliver high quality real-time audio effects to the gaming market via the Wwise platform”, said Colin McDowell, McDSP’s founder and CTO. “The growth of the Wwise customer base is impressive, and we’re pleased to be a part of this new generation of audio capabilities for games.”
This new partnership fully supports Audiokinetic’s long term vision and strategy. “We want Wwise to become a comprehensive platform for sound design,” said Simon Ashby, VP Products Strategy, Audiokinetic. “Eventually, Wwise will be enhanced with a series of partners’ plug-ins, and will interface with tools that share its mission: create better audio for games.”
So I guess this essentially means you could be hearing the work of Channel G when you’re playing the latest Halo game.




Too funny, I read the first three words of headline, thought AU! and then read the first words of the body copy…amazing the shared consciousness concerning AU eh
By Loopy C ~ March 26, 2009 kl 11:58 am
Heh… Yeah. They sure are taking their time with those AU’s!
By stiff ~ March 26, 2009 kl 4:50 pm
McDSP’s ignoring the AU market is one of the most baffling perpetual mysteries in the software world.
It’s like there’s a huge sack of money just outside the bedroom door, but they stay inside the bedroom.
Like, forever, it seems…
By Chad ~ March 27, 2009 kl 1:32 am