Serator and Ableton have announced a partnership, which will “pave the way for the future of Digital DJing”. While I’m perhaps not the most knowledgable person when it comes to DJing, I’m sure this will be an interesting team up. Serato has their Scratch, while Ableton is of course known for their application Live.
Ableton CEO Gerhard Behles, from the Ableton press release:
Ableton and Serato take different approaches to modern musical performance. But both companies live by the philosophy that software should be straightforward, easy to use, and most importantly, reliable and stable onstage and in the studio.
And what do you know! So do I. Gerhard continues:
Ableton has never had an answer for the DJ who wants vinyl control, and rather than try to emulate what Serato do so well, we simply make sure that our products work well together.
Serato Audio Research CEO Steve West:
After years of talking together, we’re thrilled to be working with Ableton. It’s exciting to think about what we can offer to DJs and producers: the ability to go beyond just spinning records and add a personal stamp to the music they play.
So in other words: a partnership is revealed, future plans are not.
