Andy Hunter insists on Liquid technology
In 2000 Andy Hunter was signed to EMI where he’d rack up a string of critically acclaimed releases. As well as establishing himself as an artist in his own right, Andy’s music has also been picked up for a stack of high-profile outings, including soundtrack work (Matrix Reloaded, The Italian Job), as well as TV shows (Ugly Betty, Grey’s Anatomy), and video games (Need For Speed Underground, Burnout, SSX 3).
But it was co-producing his last album – Colours, out this Spring on Nettwerk Records – with production legend Robbie Bronnimann that introduced him to the Liquid world.
“All of the vocals and guitars were recorded with the Liquid Channel. I was impressed with the sound we were getting at the recording stage. Sure, I have preamps in my studio, but the fact that Focusrite’s Liquid Channel could emulate those and another 60 preamps… well, that just blew me away. It was exactly the same with the Liquid Mix as well.â€
“Both products sound absolutely amazing – they come packed with a load of different emulations, so you have a lot of different treatments right there at your fingertips. The Liquid Channel I use for recording vocals and guitars, while the Liquid Mix is usually pressed into service on my vocals and strings – or in fact anything that I need to give warmth too.â€
“Before I heard them in action I was a bit skeptical about Focusrite’s Liquid technology, whether it could hold its own against some superb vintage EQs, compressors and preamps, but after spending some time with them in the studio I was impressed. Just take the vocals on my latest album – they sound really warm and have a lot of clarity.â€
are you getting paid by focusrite to place this story??
audio tech news has almost the exact same blog entry, which is clearly a focusrite-written press release, only they’ve added a bit at the beginning about the liquid mix challenge…
anyway, this doesn’t really qualify as ‘news’ if you ask me.
By terminal3 ~ February 21, 2008 kl 10:49 am
Wow… I’m sorry you feel that way
No, I don’t get paid for any posts at all. And yes, this is a Focusrite pressrelease that was emailed to me.
By stiff ~ February 21, 2008 kl 11:03 am
Stiff, I think you’re a good guy and you provide a nice service with this blog. I respect that you’re putting in your own personal time to this blog, but you should be careful about just re-printing manufacturer advertising. It leaves a bad flavor in the reader’s mouth. I’m sure I speak for everyone: we’d rather read your opinions and your writing than just what a manufacturer says about its own product.
At the very least, you could say “This is a Focusrite advertisement” at the beginning of the piece so we don’t mistake it for your writing.
Again, I think you have a nice blog here. Just be careful not to shill for the manufacturers without getting paid to do so.
Besides, I don’t think it’s why most people read your blog. They read it for your reviews and your opinions.
- c
By Chad ~ February 21, 2008 kl 1:08 pm
I certainly don’t have a problem with stories originating from manufacturer press releases cropping up here, but a bit of commentary around them would be very helpful and a bit less “robotic”
Incidentally, I’ve got two Liquid4Pres on “test drive” work at the moment, and they’re NICE NICE NICE
By Ant ~ February 21, 2008 kl 3:35 pm