MI7, the media partnership company headquartered in Malmö, Sweden, today announced that it is launching a ground-breaking new enterprise business tool for MI and Pro Audio manufacturers allowing them to reach dealers and end customers across Europe and Japan in a more easily and cost-effective way than ever before.
The MERLIN business web-based tool allows manufacturers to license and integrate a state-of-the-art web solution with their current business systems. Through MERLIN, dealers can easily place orders online 24/7 and dispatched them directly from vendor’s own warehouse via third party logistics or via MI7’s logistics center. Dealers get up-to-minute status and track their orders and shipments online. Cross docking from several vendors, support for multiple warehouses and full service and return handling is completely integrated. For software, articles can be handled through online sales even utilizing subscription models!
“In essence, we built a state-of-the-art pipeline for logistics handling and information flow across Europe and Japan. Manufacturers and dealers can now benefit from the latest in b2b web technology to enhance their procurement and sales handling,†says Per Erik Larsen, CEO of MI7. “We see MI7 not only as a distributor but much more as a service company to the media industry.â€
“This is 21st century handling of sales, logistics and service and is greatly beneficial for our industry,†says Seiji Murai, CEO of MI7 Japan.
MERLIN will be increasing efficiency in order processing, logistics flow and information to customers. It will make vendors more environmental friendly, more efficient, increase their revenue, get more satisfied customers and allow them to increase their profit margins compared to traditional distribution.
